From producer to consumer, distribution activities are responsible for the "last mile" of the product. For high-value production tools such as construction machinery, distribution is an important way to reach the market; for foreign construction machinery brands, the localized dealer network is more like the root system, which determines the vitality. Diwanlun entered the Chinese market for 30 years, recruited partners with sincerity, and rooted deeply with will. Under the four seas, it is like a family, which has achieved the brand tree with branches and leaves, and flourishing.

Concentrate on making good wine, not afraid of deep alleys
As an international first-line brand of construction machinery with decades of manufacturing history, Diwanlon entered China in 1994 with the goal of "high-quality" and "localization". It not only recruited local employees to study at the headquarters and copied advanced manufacturing and management experience to China, but also dedicated himself to researching the market to create construction machinery products suitable for Chinese working conditions. Five years later, Diwanlon's Yantai factory has completed the process from assembly to research and development, from import to local personalization. The small excavator sold 1,084 units in the year it was launched.
It is precisely because of his respect and understanding of the Chinese market that "good wine" is available, and Diwanlon is not afraid of deep alleys. In 1999, Diwanlon began to recruit a wide range of distributor partners, vigorously sinking into the Chinese market, and launched a distributor system that was still very novel at the time. A series of established distributors such as Shandong Yonghong and Wuhan Maxima joined Diwanlon at this time.

With the continuous development of the market, Diwanlon's distribution network in China has gradually expanded, forming a sales and service system covering the whole country. During this process, Diwanlon always insists on working hand in hand with dealers to face the challenges of the market together. In order to enhance the market competitiveness of dealers, Diwanlon not only provides high-quality products and technical support, but also regularly holds training and exchange activities to help dealers master the latest market trends and product knowledge. At the same time, Diwanlon also actively participates in local industry exhibitions to display the latest construction machinery technology and products, further enhancing the brand's influence and recognition.
In cooperation with distributors, Diwanlon always adheres to the concept of "win-win" and focuses on establishing a long-term and stable cooperative relationship. By continuously optimizing supply chain management to ensure that distributors can obtain the required products and services in a timely manner, Diwanlon has successfully improved the market response speed and customer satisfaction. With the continuous improvement of brand recognition in the market, Diwanlon has not only won the trust of customers, but also established a good reputation in the industry. In the future, Diwanlon will continue to deepen the localization strategy, with more flexible market strategies and more considerate services, to help the development of China's construction machinery industry, and join hands with dealer partners to jointly meet a more brilliant tomorrow.